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Post Date

2023-Feb-22

Close Date

2023-Apr-30

Job Type

FULLTIME

Salary

SGD 5000-12000 per MONTH

Location

, , Singapore

Company Description

Bybit is a cryptocurrency exchange founded in 2018. Bybit is headquartered in Dubai, United Arab Emirates. As of October 2021, it stated that it had over 10 million registered users worldwide.

Job Description

    The Opportunity
    • Join a high profile and developed Fintech Startup
    • Be a part of a highly efficient and sophisticated inhouse performance marketing team 
    • Be able to develop professional skills and career with a highly sophisticated performance marketing team. 
    • Be part of the growing fintech industry. 

    Responsibilities:
    • Developing, executing, and monitoring multiple digital initiatives to increase conversions, revenue, and profitability from paid campaigns on Search/Programmatic/App stores/Video
    • Ongoing account optimizations, including structuring and targeting improvements (geographical, demographic, audiences, dayparting, keyword searches and URL), search query mining, keyword expansions, and improvement of bid management processes
    • Analyzing and using data to create hypotheses testing criteria for statistical analysis on user behaviors and trends
    • Making informed decisions across multiple dimensions of the account based on the hypothesis testing results
    • Conducting competitive analyses, preparing reports on findings and sharing the results with others
    • Working closely with vendors to ensure appropriate support and to keep abreast with product releases and newly available features
    • Influencing stakeholders across different departments and external/internal stakeholders

Requirements

    • Bachelor/Diploma in marketing/economic or a related field
    • Proven 5+ years of working experience in managing paid channels (minimum 2 years of SEM/Social/Display experience)
    • Candidate working in media/digital agencies with experience in Tech, Finance, E-commerce, Gaming industry are highly preferred
    • Solid knowledge of website analytics and management tools (e.g.,Google Analytics, Omniture,GTM, etc.)
    • Good understanding of app tracking software (e.g. Adjust)
    • Understanding of UTM trackers and the usage of it.
    • Strong analytical skills and data-driven thinking
    • Highly creative with experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate audiences
    • Have a basic understanding of SEO and how it relates to paid search strategy

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