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Post Date

2023-Feb-22

Close Date

2023-Apr-30

Job Type

CONTRACT

Salary

SGD 4000-9000 per MONTH

Location

, , Singapore

Company Description

Bybit is a cryptocurrency exchange founded in 2018. Bybit is headquartered in Dubai, United Arab Emirates. As of October 2021, it stated that it had over 10 million registered users worldwide.

Job Description

    • Develop digital media strategy in accordance with business needs
    • Utilize media planning tools such as SensorTower/Pathmatics and Similarweb, to collect and analyze data, 
    • Provides briefs to media publishers and secure quality inventory with Crypto websites
    • Liaise with media publishers to draft and review proposals, book ads, keep track of inventory and execute campaigns (personally or through Ad Operations specialists)
    • Interact daily and maintain rapport with country managers, product teams, etc to develop product’s go to market strategy.
    • Monitor and assess ongoing campaign performance, collaborate with Ads Operations team to optimise campaign results
    • Manage media calendar to ensure all campaigns are executed in a timely manner
    • Develop briefs for Creative and Copywriting teams to produce required assets
    • Report on campaign performance with the ability to distill and curate insights and findings

Requirements

    • 5 years in media planning with excellent written, verbal, and presentation skills. Candidates with media or performance agency experience highlighly preferred
    • Fluent in English. A second language (Mandarin, Spanish, Russian, Japanese) is a plus
    • Ability to articulate strategy, rationale, and ideas
    • Good understanding of digital marketing funnel
    • Good sense of numbers - CPA/ ROAS/ ROI metrics
    • Experience with media planning and buying tools advantageous
    • Strong organizational, interpersonal, and project management skills
    • Able to work under pressure and tight timelines

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